product launch
quip 360 Oscillating Toothbrush
the task
Lead copy for quip 360 from ideation to product launch, writing short and long-term copy for every touchpoint from packaging and retail to social, website, video, and more.
my role
Lead Copywriter & Creative Strategist
timeline
October ‘23 - July ‘24
what I learned
Have fun & always label your Google Docs :)
deliverables [digital]
Shopify Landing Page
Shopify Website Build-out
Paid Media Banner Ads
Organic Social (just a few of many!)
Instagram Carousels
Amazon e-Tail
deliverables [print]
Welcome Pamphlet
Packaging
monthly educational blog & newsletter
quip Mouthoff & Mouthful
the task
Lead the revival of The Mouthoff Email Newsletter & The Mouthful Blog.
my role
Lead Copywriter & Creative Strategist
what I learned
Research takes time, but it’s always worth it for the discoveries you can make (and share with others). Floss every night. Start early. Ask for help when needed. Outlines are your friend. And find what works to keep the momentum going.
product launch
quip x Shantell Martin
the task
Lead copy for the launch of quip’s Limited Edition collaboration with artist Shantell Martin.
my role
Lead Copywriter & Creative Strategist
what I learned
Launches are exciting, celebrate them every step of the way! The process is truly as rewarding as the product.
deliverables
Landing Page Copy
Brush Product Page
Mints Product Page
Gum Product Page
Dispenser Product Page
Gum Bundle Product Page
Mints Bundle Product Page